01 / 03AI
AI
VISUALS
Product photoshoots, beauty campaigns and fashion lookbooks produced with AI and finished with real art direction and retouching.
SENIOR GRAPHIC DESIGNER · 5+ YEARS
CAMPAIGNS, AI VISUALS AND PRINT
FOR BRANDS THAT WANT TO BE SEEN.
IDEADESIGNIMPACT
FROM THE FIRST SKETCH TO THE FINAL FILE.
MARKETING MIND. DESIGNER'S EYE.
PEN TOOL / DESIGN KIT
VECTOR · TYPE · COLOR · GRIDSCROLL TO EXPLORE ↓BASED IN CAIRO · WORKING WITH BRANDS
01 / BRANDS I'VE WORKED WITH30+ BRANDS · EGYPT & THE GULF
Good company.
Great design.
02 / A LITTLE ABOUT MEONE DESIGNER. FROM IDEA TO FINAL FILE.
05YEARS IN DESIGN
SENIOR GRAPHIC DESIGNER
SENIOR GRAPHIC DESIGNER
A designer's eye.
A marketing mind.
I'm Bilal Sobhy, a Cairo-based Senior Graphic Designer with more than five years in design. I studied marketing, so every design starts with the audience, the message and what you want people to do next.
I build social media campaigns, AI-powered product and fashion visuals, print and packaging for brands across Egypt and the Gulf — with a consistent system that keeps every piece recognizable, in Arabic and English.
30+BRANDS
18FEATURED PROJECTS
AR / ENBILINGUAL DESIGN
03 / AI VISUAL PRODUCTIONPRODUCT · BEAUTY · FASHION
AI, WITH REAL ART DIRECTION
PROMPT.
DIRECT.
PERFECT.
No studio day.
No compromise on the product.
I use AI as a production tool, not a shortcut. The concept, the art direction and the final retouch stay human — so models look real, products stay accurate and every campaign looks like it came from one shoot.
PRODUCT SHOOTS / BEAUTY / FASHION LOOKBOOKS
MORE AI CAMPAIGNS
03 PROJECTS05 / PRINT & PACKAGINGEDITORIAL · EVENTS · PACKAGING
DESIGN YOU CAN HOLD
MADE
TO BE
HELD.
Paper, boxes and badges.
Where details matter most.
Brochures, company profiles, event identities and packaging systems — designed with clear hierarchy and prepared for production, so the final print looks exactly as intended.
BROCHURES / EVENT BRANDING / PACKAGING SYSTEMS
06 / WHAT I DOTHREE DISCIPLINES. ONE VISUAL DIRECTION.
02 / 03SOCIAL
SOCIAL
MEDIA
Campaign concepts, key visuals and post series with a consistent system — built for Arabic and English audiences.
03 / 03PRINT &
PRINT &
PACKAGING
Brochures, company profiles, event branding and packaging systems — designed for the shelf and prepared for print.
07 / HOW I WORKCLEAR STEPS. NO SURPRISES.
From brief
to final file.
Brief & research
Your goal, audience, platforms and the one thing people should remember.
Concept & direction
The big idea, references, type and color — agreed before production starts.
Design & production
Layouts, AI generation and retouching, reviewed with you at every key step.
Final delivery
Every size and format — social-ready, print-ready, and source files on request.
08 / LET'S MAKE IT CLEAR
GOOD
QUESTIONS.
Do you work with clients outside Egypt?
Yes. I work remotely with brands in Egypt, Saudi Arabia and the Gulf — freelance, per project or full-time.
Can you design in Arabic and English?
Yes. Arabic typography and bilingual campaigns are a big part of my everyday work.
How do you use AI in your work?
AI speeds up production — models, environments and product scenes — while the concept, art direction and final retouch stay in my hands. Product accuracy always comes first.
What files do I receive?
All the sizes you need for your platforms, print-ready PDFs for anything printed, and editable source files when agreed.
How do we start?
Send a short description of your brand, what you need, the platforms and your timing on WhatsApp or email. I'll reply with the approach and a quote.
CONCEPT-DRIVEN CONTENT
STOP
THE
SCROLL.
One idea.
A system that holds every post.
From electric vehicle expos to healthcare, beauty and real estate — every campaign starts with a clear idea, then becomes a visual system of type, color and composition that keeps the brand recognizable from the first post to the last.
KEY VISUALS / POST SERIES / ARABIC TYPOGRAPHY